I wanted to chat a little bit about how we price our projects to help people understand what information to supply animation companies with when requesting a quote.
You’d be amazed at some of the requests we’ve had. People have come to us saying they don’t know what they want yet, but would like a rough quote anyway. People have asked for an animation akin to Avatar for the price of a pair of Shoes! People have called us on a Wednesday and asked if they can have a 5 minute animation done by the end of the week.
There are two main things to know. First, buying animation is like buying a car. You can look around the showroom to decide what you want, but really you should have a budget in mind and you should expect a Rolls to cost more than a Corsa. But you don't need an MOT or insurance to buy an animation, and all our animations are brand new, there are no second-hand animations for sale here!
Secondly, there are three standard questions which will always need answering before we can give you an accurate quote. They are 'what is the duration? The style? And the schedule? I’ll go into more detail on each below.
The Duration. Catching a taxi to the local supermarket should cost you less than catching one from London to Manchester (I know someone that's done that before!) Animation is exactly the same. Two minutes of animation will cost less than 10 minutes and knowing how long your animation will be is a key piece of information when requesting a quote.
When deciding the duration consider the audience (and their attention span), consider the platform (youtube, facebook, live presentation), and consider your budget too!
The Style. Claymation, computer animation, infographics are all examples of animation Styles. Bugs bunny is 2D animation. Shrek is computer animation. Wallace and Gromit are primarily claymation. They are priced differently because they each require different skill-sets and some take longer to make than others.
We’re used to people calling us and saying they would like a cartoon, or 'something like morph'. That’s enough for us to understand, a lot of people send us youtube links to animation they like as well, which is also very helpful.
They all have their individual advantages in the market, it just depends on your cause. It may sound counter-intuitive, but there is a lot of substance to be had in a smart style choice.
The Schedule. The amount of working days this will take our studio to complete, AKA the project deadline. We have a wonderful production manager (who literally herds cats for a living) and she will work out who is needed on the project, for how long and what that’ll cost.
Ultimately, your best bet for a high quality, enjoyable and satisfying project is to allow enough time for things to be completed at a normal pace. We will give you an estimated schedule along with your quote.
That’s it! Come to any animation studio with that information to hand and 9 times out of 10 you will get a quote that very same day.
Good luck with your projects and for more information on this topic or other animation related topics, email us and ask for a copy of our animation myth buster guide.