I'm really excited as this week global tyre manufacturer Michelin will release five animated videos we created in collaboration with them.  The campaigns goal was communicating the key causes of fatal deaths in young drivers between 17-25. We worked with Michelin to develop these shorts over 3 weeks and they have been released to coincide with Road Safety Week between the 21st and 25th of November. 

Check out the 4 animated shorts available online now and keep an eye on twitter for the final video to be released tomorrow.

Thoughts by

Daniel