Motion Graphics often require unusual effects and animations.  Todays example is one of them.

Created as a proof of concept, we have an animated rope being replaced with an animated gold chain.

This effect is very quick to produce and very easy to control, thanks to the power of Maya's MASH toolkit. For instance, we can quickly replace the gold chain with a chain of footballs.

This may not seem like much but the principle of it means we can cut down our animators workload and create 3D infographics much faster.

Thoughts by,
Rich