Australia's tourist board has turned to the power of film to entice people to take vacations in their country.  They released a mock film trailer for 'Dundee: The Son of a Legend Returns Home', including an A-list cast.  It was aired in America during the Super Bowl this week, ensuring thousands of viewers.

The idea came about when advertising firm 'Droga5' starting looking into the last time Australia felt a major tourism boost.  Their research lead them to discover the original 'Corocodile Dundee' movie has a massive effect.  This lead to the light-bulb moment of creating a big blockbuster film, without having to actually make the whole thing.

We think the trailer is great.  It makes us want to visit Australia and go watch the film... if only it existed!

Thoughts by,